You've likely seen a Shein haul on social media by now, but did you know the company's name is pronounced 'SHEE-in'? If not, now you do!Īnother surprising addition to the list? Chipotle. There were also some famous brands on the list. Dogecoin is not 'dog-coin,' but rather 'DOHJ-coin.' Another tongue-twister? Ethereum (ih-THEE-ree-um). (Here's a handy guide if you haven't figured out the perfect yassification process yet.)Ģ021 also saw a rise in the popularity of cryptocurrency, which means that there was also a rise in people not being able to pronounce some of the most popular new forms of cashflow. This year, everyone rushed to determine if they were 'cheugy' (CHOO-gee) and to learn how to 'yassify' (YEAH-sih-fai) their pics on social media in 2021.

Both belong to famous athletes: football player Jason Kelce (KELs), and tennis pro Stefanos Tsitsipas (STEH-fuh-nohs TSEE-tsee-pas). There are a couple other celebrity names that made the cut alongside Eilish. The appropriate pronunciation is actually 'tal-goh-NAH.' According to Touma, you do not pronounce the 'd' in dalgona. Let's start with a Korean treat that was featured on Netflix's hit show Squid Games. What are some of the other words on the list? “As a non-native speaker, I must confess it’s fun to see English speakers stumbling a bit for a change.” “As a language teacher, it’s always interesting to see that some of these terms are usually new colloquialisms, or are rooted or borrowed from another language,” he added. have struggled with 2021′s new words and names while reporting on key sporting events, viral internet trends and emerging celebrities,” Esteban Touma, a teacher for Babbel Live, told AP. An apparent trend emerged from the results: New words (and even a handful of older ones) are hard to pronounce correctly. The list, which was commissioned by a language-learning platform called Babbel, was determined via a survey. Captioning Company compiled the most challenging words of the year, according to the Associated Press.

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